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Insights · Field notes
Field notes from the operator's chair.
Playbooks on building, launching, and scaling a recruitment business, written from having actually done the job, not read about it. No fluff, no gated PDFs.
10  PLAYBOOKS
4  CAREER STAGES
$30M+  IN FEES BEHIND THEM
10 ARTICLES
For founders · Launching your firm
You've decided to build.
The recruiting is the easy part. These cover everything around it: setup, costs, niche, and first clients.
FEATURED PLAYBOOK
How to start a recruitment agency
The end-to-end operator's guide: entity and stack, cash runway, first desk, and the sequence that gets you billing fastest.
Read the playbook → 12 min read
01
02 · SETUP
What it really costs to launch
The honest number on startup costs: tools, runway, and the spend that actually matters in year one.
9 min read →
03 · POSITIONING
Choose a niche that actually pays
How to pick a segment with real fee density instead of chasing whoever answers the phone.
10 min read →
04 · GO-TO-MARKET
Land your first clients
The outreach and offer that win your first paying accounts before the savings run out.
10 min read →
For owners · Running & scaling
Grow billings without running through you.
The economics, comp, and productivity levers that let a firm scale past its founder.
01
Scale without it falling apart
The systems and hires that add capacity without adding chaos, or dropping quality.
11 min→
02
Desk economics every owner should know
The unit numbers behind a profitable desk, and where the margin quietly leaks out.
11 min→
03
Commission structures that drive billings
Reward the right activity, protect margin, and keep your best billers from walking.
10 min→
04
Increase recruiter productivity
The daily habits and KPIs that separate top producers from expensive headcount.
10 min→
For recruitment consultants · Thinking of going solo
THE DECISION
When to leave and start your own firm
The honest signals that you are ready: billings, book, and the readiness to stop carrying quota for someone else. Plus the traps that sink first-time founders.
Read the field note →10 min read
EMPLOYEE → OWNER
For internal TA · Hiring in-house
TA
CROSS-OVER TACTICS
What internal recruiters can steal from top agency billers
The agency habits, pipeline discipline, urgency, and candidate control, that make in-house teams dramatically faster.
Read the field note →10 min read
The operator's memo
Field notes, in your inbox.
Occasional, high-signal. New playbooks and the odd hard-won lesson. No spam, unsubscribe anytime.
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